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Why Retailers Should Use Goals in Google Analytics

by Tim Leighton-Boyce
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I got a surprise at a recent ecommerce conference. For the price of a coffee in the break, I offered to show people how to use Google Analytics Custom Dashboards to see all their key ecommerce goals in one place. I was shocked to discover that many retailers don’t have any goals set up. So […]

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Use feedback surveys: let your customers tell you how to make your site better

by Tim Leighton-Boyce

People are really helpful, given half a chance. Your customers will tell you what they want and how to make your site work better, if you’ll just let them. Surveys are the secret. Updates January 2015: Getting feedback on a mobile phone via the email receipt. Brilliant example via Joshua Porter. June 2014: Link to […]

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Get an Instant Checkout Health-check With This One-stop Report

by Tim Leighton-Boyce
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See if anything is wrong with your checkout at a glance with this Google Analytics Custom Dashboard. Important Update: September 2012 – Combine all data in one chart If you have an ecommerce web site you know that the performance of the checkout is critical. If anything goes wrong with the checkout it will be […]

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How Multi-channel Funnels Give You More Insight Than Ever Before

by Tim Leighton-Boyce
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Updated: March 2012 Multi-channel Funnel Reports in Google Analytics bring us a whole new depth of understanding to how people come to web sites over the course of several visits. Now we can see how some channels are more valuable than we thought up to now. They’re helping make sales which are being credited to […]

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Download Custom Report to Compare Days of the Week in Google Analytics

by Tim Leighton-Boyce
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Here’s a great custom report for you to try. There’s a link below to import the report straight into GA, but first let me explain why I think this is so exciting. Retailers and other web sites with strong weekly visitor patterns need to be able to compare Mondays with Mondays and Saturdays with Saturdays. […]

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