Who We Are
CxFocus is a blog about the combination of analytics, voice of customer feedback systems and usability studies.
- Kirstin Leighton-Boyce
- Tim Leighton-Boyce (no longer active)
What We Do
We work with small/medium* ecommerce retailers to improve the performance of their online activities.
Our focus is on the alignment between the needs and desires of potential customers with the business aims of the company. In particular, we specialise in analysis of comments from voice of customer on-site surveys and feedback systems.
We normally work alongside other agencies who specialise in search.
We tend to work on a long-term retainer basis for clients, often over many years, becoming almost like an embedded part of the team and contributing in many different ways.
* To give an indication of size, a typical long-term client would probably have on-line revenue of 400,000 – 500,000 per month.