Tim Leighton-Boyce

Why Google Analytics Enhanced Ecommerce is About More than Just Product Merchandising

by Tim Leighton-Boyce

I think Enhanced Ecommerce is the best thing to happen in Google Analytics for years for retailers. Here’s why: people want products. Real people come to ecommerce web sites for products – we hope. It’s the products that matter to people. Abstract concepts like ‘home pages’ or ‘categories’ are just the mechanisms which display the […]

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Why would shoppers sign in?

by Tim Leighton-Boyce

Maybe because they can “Add it now, Buy it later…” Who “signs in” before they start shopping on an ecommerce site? Very few. Who keeps their mobile device apps automatically signed-in? Very many. These contrasting patterns of behaviour may provide the solution to the problems retailers have in attempting to track the 67% of customers […]

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Updates: December 2012

by Tim Leighton-Boyce

I know what a pain it is having to jump from post to post to get the current version of a piece of advice or a technique. So when something on this blog is out of date I try to update the original article instead of writing a new one. Sometimes it’s hard to keep […]

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Use feedback surveys: let your customers tell you how to make your site better

by Tim Leighton-Boyce

People are really helpful, given half a chance. Your customers will tell you what they want and how to make your site work better, if you’ll just let them. Surveys are the secret. Updates January 2015: Getting feedback on a mobile phone via the email receipt. Brilliant example via Joshua Porter. June 2014: Link to […]

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EU Cookie Law – ecommerce sites selling to UK need to do something now

by Tim Leighton-Boyce

Site owners in the UK have had several years to get to grips with implementing the EU Tracking directive. The period of grace ended on May 26th 2012 and so UK ecommerce sites have no excuse for not complying with our version of the EU ‘Cookie Law’. But what do you really need to do? […]

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