by Tim Leighton-Boyce
I think Enhanced Ecommerce is the best thing to happen in Google Analytics for years for retailers. Here’s why: people want products. Real people come to ecommerce web sites for products – we hope. It’s the products that matter to people. Abstract concepts like ‘home pages’ or ‘categories’ are just the mechanisms which display the […]
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by Tim Leighton-Boyce
Maybe because they can “Add it now, Buy it later…” Who “signs in” before they start shopping on an ecommerce site? Very few. Who keeps their mobile device apps automatically signed-in? Very many. These contrasting patterns of behaviour may provide the solution to the problems retailers have in attempting to track the 67% of customers […]
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