Ecommerce Advice

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EU Cookie Law – ecommerce sites selling to UK need to do something now

by Tim Leighton-Boyce

Site owners in the UK are starting to worry about the EU Tracking directive. The period of grace ends on May 26th and it’s time do something about complying with our version of the EU ‘Cookie Law’. But what? Fear, Uncertainty and Doubt are building up. The sneers of “they cannot be serious” are being [...]

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Two Clear Action Guides For Facebook

by Tim Leighton-Boyce
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Do you feel there’s too much fuss and noise about Facebook? Sometimes it’s very hard to spot the practical information for retailers amongst all that hype. Here are two very useful items which I pointed out on the CxFocus Facebook Page. One is about what you should do on Facebook and the other is about [...]

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Getting new customers, listening to them and getting them signed up — ecommerce ideas and advice from the last week

by Tim Leighton-Boyce

Customer acquisition was the theme for the snippets I posted on Facebook last week. (20/20 hindsight mode reveals.) I think that John Jantsch’s idea of the customer journey as an hourglass, rather than a funnel, is an extremely powerful way of thinking in the age of social marketing. It places as much emphasis on what [...]

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Quick Reads: Social Media, Google Analytics and Persuasive Copywriting

by Tim Leighton-Boyce
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Do you struggle to keep up to date? I spend at least half my working hours trying to keep my eye on the latest developments in ecommerce. When I come across something interesting I usually mention it on Twitter. You can see my Twitter feed in the right column of the CxFocus blog. But 140 [...]

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Don’t click here? Multi-channel reporting triggers incentives not to click…

by Tim Leighton-Boyce

Site-owners are starting to learn more about the series of sources which people use to visit sites over time. Will this widespread introduction of data on cross-session attribution lead to some panic reactions, as retailers count the cost of multiple clicks and plead with customers: “Please DON’T click our ads” Take a look at this [...]

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