Maybe because they can “Add it now, Buy it later…” Who “signs in” before they start shopping on an ecommerce site? Very few. Who keeps their mobile device apps automatically signed-in? Very many. These contrasting patterns of behaviour may provide the solution to the problems retailers have in attempting to track the 67% of customers […]
Help and advice on ecommerce marketing and usability
I’ve been working on ecommerce web sites for decades and I find the subject fascinating.
There’s always something new to learn.
I spend my days working on sites, analysing what customers are doing, running tests and studying customer survey comments. And when I’m not doing that I’m learning new ideas and techniques from the leaders in the field.
When I get a chance, I like to write about some of those ideas and share them here.
