Help and advice on ecommerce marketing and usability

I’ve been working on ecommerce web sites for decades and I find the subject fascinating.

There’s always something new to learn.

I spend my days working on sites, analysing what customers are doing, running tests and studying customer survey comments. And when I’m not doing that I’m learning new ideas and techniques from the leaders in the field.

When I get a chance, I like to write about some of those ideas and share them here.

Why would shoppers sign in?

by Tim Leighton-Boyce

Maybe because they can “Add it now, Buy it later…” Who “signs in” before they start shopping on an ecommerce site? Very few. Who keeps their mobile device apps automatically signed-in? Very many. These contrasting patterns of behaviour may provide the solution to the problems retailers have in attempting to track the 67% of customers […]

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Use feedback surveys: let your customers tell you how to make your site better

by Tim Leighton-Boyce

People are really helpful, given half a chance. Your customers will tell you what they want and how to make your site work better, if you’ll just let them. Surveys are the secret. Updates January 2015: Getting feedback on a mobile phone via the email receipt. Brilliant example via Joshua Porter. June 2014: Link to […]

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EU Cookie Law – ecommerce sites selling to UK need to do something now

by Tim Leighton-Boyce

Site owners in the UK have had several years to get to grips with implementing the EU Tracking directive. The period of grace ended on May 26th 2012 and so UK ecommerce sites have no excuse for not complying with our version of the EU ‘Cookie Law’. But what do you really need to do? […]

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Two Clear Action Guides For Facebook

by Tim Leighton-Boyce
Thumbnail image for Two Clear Action Guides For Facebook

Do you feel there’s too much fuss and noise about Facebook? Sometimes it’s very hard to spot the practical information for retailers amongst all that hype. Here are two very useful items which I pointed out on the CxFocus Facebook Page. One is about what you should do on Facebook and the other is about […]

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Getting new customers, listening to them and getting them signed up — ecommerce ideas and advice from the last week

by Tim Leighton-Boyce

Customer acquisition was the theme for the snippets I posted on Facebook last week. (20/20 hindsight mode reveals.) I think that John Jantsch’s idea of the customer journey as an hourglass, rather than a funnel, is an extremely powerful way of thinking in the age of social marketing. It places as much emphasis on what […]

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