Help and advice on ecommerce marketing and usability

I’ve been working on ecommerce web sites for decades and I find the subject fascinating.

There’s always something new to learn.

I spend my days working on sites, analysing what customers are doing, running tests and studying customer survey comments. And when I’m not doing that I’m learning new ideas and techniques from the leaders in the field.

When I get a chance, I like to write about some of those ideas and share them here.

Quick Reads: Social Media, Google Analytics and Persuasive Copywriting

by Tim Leighton-Boyce
Thumbnail image for Quick Reads: Social Media, Google Analytics and Persuasive Copywriting

Do you struggle to keep up to date? I spend at least half my working hours trying to keep my eye on the latest developments in ecommerce. When I come across something interesting I usually mention it on Twitter. You can see my Twitter feed in the right column of the CxFocus blog. But 140 […]

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Don’t click here? Multi-channel reporting triggers incentives not to click…

by Tim Leighton-Boyce

Site-owners are starting to learn more about the series of sources which people use to visit sites over time. Will this widespread introduction of data on cross-session attribution lead to some panic reactions, as retailers count the cost of multiple clicks and plead with customers: “Please DON’T click our ads” Take a look at this […]

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