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How to get the best out of Google Analytics when you don’t know where to start

Google Analytics is a wonderful system. But it’s very difficult to ge started when you don’t know where to start or really understand what you’re trying to get out of it.

I spend hours each day working with GA and helping clients use the system to learn how to make improvements to their site and their revenue.

The articles below contain some of the things I’ve found useful.

Why Google Analytics Enhanced Ecommerce is About More than Just Product Merchandising

by Tim Leighton-Boyce

I think Enhanced Ecommerce is the best thing to happen in Google Analytics for years for retailers. Here’s why: people want products. Real people come to ecommerce web sites for products – we hope. It’s the products that matter to people. Abstract concepts like ‘home pages’ or ‘categories’ are just the mechanisms which display the […]

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Get an Instant Checkout Health-check With This One-stop Report

by Tim Leighton-Boyce
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See if anything is wrong with your checkout at a glance with this Google Analytics Custom Dashboard. Important Update: September 2012 – Combine all data in one chart If you have an ecommerce web site you know that the performance of the checkout is critical. If anything goes wrong with the checkout it will be […]

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How Multi-channel Funnels Give You More Insight Than Ever Before

by Tim Leighton-Boyce
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Updated: March 2012 Multi-channel Funnel Reports in Google Analytics bring us a whole new depth of understanding to how people come to web sites over the course of several visits. Now we can see how some channels are more valuable than we thought up to now. They’re helping make sales which are being credited to […]

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Download Custom Report to Compare Days of the Week in Google Analytics

by Tim Leighton-Boyce
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Here’s a great custom report for you to try. There’s a link below to import the report straight into GA, but first let me explain why I think this is so exciting. Retailers and other web sites with strong weekly visitor patterns need to be able to compare Mondays with Mondays and Saturdays with Saturdays. […]

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Learn the Secret Power of Google Analytics Custom Alerts

by Tim Leighton-Boyce
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Here’s a quick way to get Google Analytics to shine a light on problems on your site and help you sort them out. You can also use this tip to spot promising sources of new customers and other good news like that. In the practical example you’ll learn how easy it is to set GA […]

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