Google Analytics Tips

Mini-reviews of other sites

• How do colors affect purchases?
  Very informative (and colourful) article about the influence of colour on buying decisions. This includes an infographic which suggests links between buying-types and colour preferences. A great starting point for tests! […]
• The Perfect Social Media Measurement Plan
  There's a very powerful Excel template for adding Google-analytics campaign tags available as part of this very thorough article on measuring the impact of social media campaigns. This goes way beyond the basics of Google's own tool and provides a structure for the content of the tags. […]
• Is choice paralysis damaging your e-commerce sales? | Econsultancy
  Great article on the problems caused by too much choice. Contains practical examples of how to improve things by, for example, hiding the less-popular choices in category navigation. Cites a good range of sources for backup. […]
• Search Illustrated: 22 Features for Site Search Nirvana & Get Elastic Ecommerce Blog
  Very comprehensive, thoughtful and well-illustrated article on e-commerce site-search. There's plenty to learn here for most us us and loads of examples. […]
• Mysterious Funnel Exits | Google Analytics, Search Engine Optimization and PPC blog
  Google Analytics funnel reports can be confusing sometimes. This post explains some of the puzzles about mysterious abandon routes and similar issues. Includes links to more posts discussing other problems. Great resource for anyone scratching their head over how a visitor could get to some impossible page. […]
• How To Increase Website Conversions - 21 Must-Follow Tips - SES SF - Online Marketing Blog
  I really like Bryan Eisenberg's approach and have been learning from him for years. This post is a summary of a presentation by Bryan and serves as an excellent introduction to some of his key ideas. Use it as a checklist and you'll have a great start on improving the conversion rate of your site. We all benefit from reminders like this. […]
• Landing Page Design for Testability - 3 Simple Ways to Minimize Testing Costs | Unbounce
  Helpful tips on how to design pages with the potential for split testing built in. With just a bit of thought you can avoid creating pages which will require major work each time you want to test any elements. Very useful "If I knew then, what I know now..." advice. […]
• Pivot Metrics in Google Analytics - VKI Studios Blog
  Very practical advice on how to use Google Analytics pivot functions. Extends an original official GA post with some good real-life suggestions which will work well for many of us. […]
• How to Find Thousands More Prospects for Your Business
  Must read article tells how to segment different groups of potential customers and create marketing messages for them. Even the "never will buy" people can be evangelists... […]
• Jonathan Mendezs Blog: Unlocking the True Value of Digital with User Flows
  Must-read article about user flows. Very good insight on user's 'tunnel vision' and how you need to match their goals (which you may not recongnise), not yours, if you are to persuade them to take an interest. […]