I think Enhanced Ecommerce is the best thing to happen in Google Analytics for years for retailers. Here’s why: people want products. Real people come to ecommerce web sites for products – we hope. It’s the products that matter to people. Abstract concepts like ‘home pages’ or ‘categories’ are just the mechanisms which display the […]
How to get the best out of Google Analytics when you don’t know where to start
Google Analytics is a wonderful system. But it’s very difficult to ge started when you don’t know where to start or really understand what you’re trying to get out of it.
I spend hours each day working with GA and helping clients use the system to learn how to make improvements to their site and their revenue.
The articles below contain some of the things I’ve found useful.