How to Get the Best Out of Google Analytics When You Don’t Know What You’re Using it For…
I spend hours each day working with GA and helping clients use the system to learn how to make improvements to their site and their revenue.
Google Analytics is a wonderful system. But it’s very difficult to ge started when you don’t know where to start or really understand what you’re trying to get out of it.
The articles below contain some of the things I’ve found useful.
In the first two parts of this series I explained why on-site search is such a powerful tool for learning about the intentions of your visitors, and showed how you can use Google Analytics Site Search Reports to learn about your market and improve customer experience. Now I’m going to wrap up the series with [...]
In part one of this series I explained why site search reports are so valuable. These reports contain the words actually typed by your visitors, so they give you valuable insight into the intentions, needs and language of your market. The site search reports do a lot of the heavy lifting for you: they give [...]
Listen to your customers. Let them tell you what they want… Let them show you how to make your site better. Navigation is one of the biggest problems we all face when shopping online. It crops up again and again as a pain point in customer surveys. So why not let your customers help you [...]
Separating your ‘Brand’ searches from ‘Generic’ searches will help you measure and improve your customer acquisition and retention programs. Consistency is important here if you are to make and track changes over time. So this article explains the starting point for using this information in a systematic way in Google Analytics. As a bonus, the [...]
If you want to know what to do to make your site better for your visitors, you need to know what they find bad. And one of the best indicators that someone is having a bad time is if they keep seeing annoying error messages. Why error messages are a shortcut to improving customer experience [...]
