How to get the best out of Google Analytics when you don’t know where to start

Google Analytics is a wonderful system. But it’s very difficult to ge started when you don’t know where to start or really understand what you’re trying to get out of it.

I spend hours each day working with GA and helping clients use the system to learn how to make improvements to their site and their revenue.

The articles below contain some of the things I’ve found useful.

If Social Marketing is So Big, Where Are All the New Visitors?

by Tim Leighton-Boyce
Thumbnail image for If Social Marketing is So Big, Where Are All the New Visitors?

You’re almost certainly getting a better return on your social marketing that you think. It’s just not showing up where you’re looking for it. Updated: March 2015 – Link to import a GA segment template for ‘sessions attributed to ‘Direct’ which start on a page other than the home page’ October 2012 – another interesting […]

Read the full article →

Bonus Google Analytics Site Search Tips

by Tim Leighton-Boyce
Thumbnail image for Bonus Google Analytics Site Search Tips

In the first two parts of this series I explained why on-site search is such a powerful tool for learning about the intentions of your visitors, and showed how you can use Google Analytics Site Search Reports to learn about your market and improve customer experience. Now I’m going to wrap up the series with […]

Read the full article →

How You Can Put Google Analytics Site Search to Work for You

by Tim Leighton-Boyce
Thumbnail image for How You Can Put Google Analytics Site Search to Work for You

In part one of this series I explained why site search reports are so valuable. These reports contain the words actually typed by your visitors, so they give you valuable insight into the intentions, needs and language of your market. The site search reports do a lot of the heavy lifting for you: they give […]

Read the full article →

Let Your Customers Tell You What They Want: Paths of Desire

by Tim Leighton-Boyce
Thumbnail image for Let Your Customers Tell You What They Want: Paths of Desire

Listen to your customers. Let them tell you what they want… Let them show you how to make your site better. Navigation is one of the biggest problems we all face when shopping online. It crops up again and again as a pain point in customer surveys. So why not let your customers help you […]

Read the full article →

How to start working with brand keywords in Google Analytics

by Tim Leighton-Boyce

Separating your ‘Brand’ searches from ‘Generic’ searches will help you measure and improve your customer acquisition and retention programs. Consistency is important here if you are to make and track changes over time. So this article explains the starting point for using this information in a systematic way in Google Analytics. As a bonus, the […]

Read the full article →