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How to get the best out of Google Analytics when you don’t know where to start

Google Analytics is a wonderful system. But it’s very difficult to ge started when you don’t know where to start or really understand what you’re trying to get out of it.

I spend hours each day working with GA and helping clients use the system to learn how to make improvements to their site and their revenue.

The articles below contain some of the things I’ve found useful.

Let Google Analytics tell you when your visitors are having a bad experience

by Tim Leighton-Boyce

If you want to know what to do to make your site better for your visitors, you need to know what they find bad. And one of the best indicators that someone is having a bad time is if they keep seeing annoying error messages. Why error messages are a shortcut to improving customer experience […]

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How to pick your top three pages and optimize for organic search

by Tim Leighton-Boyce

Working out what to actually ‘do’ with Google Analytics is hard. We all need help deciding which aspects of our sites to work on and which GA reports to use to do it. That’s why I’m so keen on step by step instructions on how to use Google Analytics to narrow in on the most […]

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Simple way to spot landing pages and keywords to fix

by Leighton-Boyce Tim

Knowing where to start making improvements to your site can be difficult. But here’s a very simple technique which will make the trouble-spots stand out. You can use this trick in loads of Google Analytics reports. It will work for keywords, for landing pages, for referring sites. The technique is quick, easy and universal. Updates […]

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