I got a surprise at a recent ecommerce conference. For the price of a coffee in the break, I offered to show people how to use Google Analytics Custom Dashboards to see all their key ecommerce goals in one place. I was shocked to discover that many retailers don’t have any goals set up. So [...]
Making Customer Experience Count: Using Analytics to make e-commerce better
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- Be A Storyteller & Retail, in the eyes of the everyday customer