Set Up Google Analytics

Why Retailers Should Use Goals in Google Analytics

by Tim Leighton-Boyce
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I got a surprise at a recent ecommerce conference. For the price of a coffee in the break, I offered to show people how to use Google Analytics Custom Dashboards to see all their key ecommerce goals in one place. I was shocked to discover that many retailers don’t have any goals set up. So […]

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Why you need at least 2 views in Google Analytics

by Tim Leighton-Boyce

The first thing any GA implementation should include is two views: a working view and a ‘raw’ unaltered backup view. One day that raw view will save you from a data disaster. The ‘raw’ unprocessed view is one in which the data has not been modified in any way when configuring the view settings or […]

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Setting up more profiles in Google Analytics

by Tim Leighton-Boyce

Why would you want to set up more than one profile for each website in Google Analytics? There are things which GA advanced segments cannot do You should always have two sets of data One of the classic uses of profile in the early days of Google Analytics was to look at chunks of traffic. […]

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