by Tim Leighton-Boyce
I got a surprise at a recent ecommerce conference. For the price of a coffee in the break, I offered to show people how to use Google Analytics Custom Dashboards to see all their key ecommerce goals in one place. I was shocked to discover that many retailers don’t have any goals set up. So […]
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by Tim Leighton-Boyce
The first thing any GA implementation should include is two views: a working view and a ‘raw’ unaltered backup view. One day that raw view will save you from a data disaster. The ‘raw’ unprocessed view is one in which the data has not been modified in any way when configuring the view settings or […]
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