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If Social Marketing is So Big, Where Are All the New Visitors?

by Tim Leighton-Boyce
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You’re almost certainly getting a better return on your social marketing that you think. It’s just not showing up where you’re looking for it. Updated: March 2015 – Link to import a GA segment template for ‘sessions attributed to ‘Direct’ which start on a page other than the home page’ October 2012 – another interesting […]

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Two Clear Action Guides For Facebook

by Tim Leighton-Boyce
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Do you feel there’s too much fuss and noise about Facebook? Sometimes it’s very hard to spot the practical information for retailers amongst all that hype. Here are two very useful items which I pointed out on the CxFocus Facebook Page. One is about what you should do on Facebook and the other is about […]

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Bonus Google Analytics Site Search Tips

by Tim Leighton-Boyce
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In the first two parts of this series I explained why on-site search is such a powerful tool for learning about the intentions of your visitors, and showed how you can use Google Analytics Site Search Reports to learn about your market and improve customer experience. Now I’m going to wrap up the series with […]

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How You Can Put Google Analytics Site Search to Work for You

by Tim Leighton-Boyce
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In part one of this series I explained why site search reports are so valuable. These reports contain the words actually typed by your visitors, so they give you valuable insight into the intentions, needs and language of your market. The site search reports do a lot of the heavy lifting for you: they give […]

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Let Your Customers Tell You What They Want: Paths of Desire

by Tim Leighton-Boyce
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Listen to your customers. Let them tell you what they want… Let them show you how to make your site better. Navigation is one of the biggest problems we all face when shopping online. It crops up again and again as a pain point in customer surveys. So why not let your customers help you […]

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