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customer survey

Use feedback surveys: let your customers tell you how to make your site better

by Tim Leighton-Boyce

People are really helpful, given half a chance. Your customers will tell you what they want and how to make your site work better, if you’ll just let them. Surveys are the secret. Updates January 2015: Getting feedback on a mobile phone via the email receipt. Brilliant example via Joshua Porter. June 2014: Link to […]

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Getting new customers, listening to them and getting them signed up — ecommerce ideas and advice from the last week

by Tim Leighton-Boyce

Customer acquisition was the theme for the snippets I posted on Facebook last week. (20/20 hindsight mode reveals.) I think that John Jantsch’s idea of the customer journey as an hourglass, rather than a funnel, is an extremely powerful way of thinking in the age of social marketing. It places as much emphasis on what […]

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