google analytic tips

Let Your Customers Tell You What They Want: Paths of Desire

by Tim Leighton-Boyce
Thumbnail image for Let Your Customers Tell You What They Want: Paths of Desire

Listen to your customers. Let them tell you what they want… Let them show you how to make your site better. Navigation is one of the biggest problems we all face when shopping online. It crops up again and again as a pain point in customer surveys. So why not let your customers help you […]

Read the full article →

Why you need at least 2 views in Google Analytics

by Tim Leighton-Boyce

The first thing any GA implementation should include is two views: a working view and a ‘raw’ unaltered backup view. One day that raw view will save you from a data disaster. The ‘raw’ unprocessed view is one in which the data has not been modified in any way when configuring the view settings or […]

Read the full article →

Setting up more profiles in Google Analytics

by Tim Leighton-Boyce

Why would you want to set up more than one profile for each website in Google Analytics? There are things which GA advanced segments cannot do You should always have two sets of data One of the classic uses of profile in the early days of Google Analytics was to look at chunks of traffic. […]

Read the full article →

Simple way to spot landing pages and keywords to fix

by Leighton-Boyce Tim

Knowing where to start making improvements to your site can be difficult. But here’s a very simple technique which will make the trouble-spots stand out. You can use this trick in loads of Google Analytics reports. It will work for keywords, for landing pages, for referring sites. The technique is quick, easy and universal. Updates […]

Read the full article →