google analytic tips

Let Your Customers Tell You What They Want: Paths of Desire

May 25, 2011

Listen to your customers. Let them tell you what they want… Let them show you how to make your site better. Navigation is one of the biggest problems we all face when shopping online. It crops up again and again as a pain point in customer surveys. So why not let your customers help you [...]

Read the full article →

Why you need at least 2 profiles in Google Analytics

August 6, 2010

The first thing any GA implementation should include is two profiles: a working profile and a ‘raw’ unaltered backup profile. One day that raw profile will save your bacon. The ‘raw’ unprocessed profile is one in which the data has not been modified in any way when configuring the profile settings or by adding filters. [...]

Read the full article →

Setting up more profiles in Google Analytics

July 19, 2010

Why would you want to set up more than one profile for each website in Google Analytics? There are things which GA advanced segments cannot do You should always have two sets of data One of the classic uses of profile in the early days of Google Analytics was to look at chunks of traffic. [...]

Read the full article →

Simple way to spot landing pages and keywords to fix

March 6, 2010

Knowing where to start making improvements to your site can be difficult. But here’s a very simple technique which will make the trouble-spots stand out. You can use this trick in loads of Google Analytics reports. It will work for keywords, for landing pages, for referring sites. The technique is quick, easy and universal. Updates [...]

Read the full article →