Chat with us, powered by LiveChat

information architecture

Bonus Google Analytics Site Search Tips

by Tim Leighton-Boyce
Thumbnail image for Bonus Google Analytics Site Search Tips

In the first two parts of this series I explained why on-site search is such a powerful tool for learning about the intentions of your visitors, and showed how you can use Google Analytics Site Search Reports to learn about your market and improve customer experience. Now I’m going to wrap up the series with […]

Read the full article →

How You Can Put Google Analytics Site Search to Work for You

by Tim Leighton-Boyce
Thumbnail image for How You Can Put Google Analytics Site Search to Work for You

In part one of this series I explained why site search reports are so valuable. These reports contain the words actually typed by your visitors, so they give you valuable insight into the intentions, needs and language of your market. The site search reports do a lot of the heavy lifting for you: they give […]

Read the full article →

Let Your Customers Tell You What They Want: Paths of Desire

by Tim Leighton-Boyce
Thumbnail image for Let Your Customers Tell You What They Want: Paths of Desire

Listen to your customers. Let them tell you what they want… Let them show you how to make your site better. Navigation is one of the biggest problems we all face when shopping online. It crops up again and again as a pain point in customer surveys. So why not let your customers help you […]

Read the full article →