persuasive language

Why would shoppers sign in?

by Tim Leighton-Boyce

Maybe because they can “Add it now, Buy it later…” Who “signs in” before they start shopping on an ecommerce site? Very few. Who keeps their mobile device apps automatically signed-in? Very many. These contrasting patterns of behaviour may provide the solution to the problems retailers have in attempting to track the 67% of customers […]

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How You Can Put Google Analytics Site Search to Work for You

by Tim Leighton-Boyce
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In part one of this series I explained why site search reports are so valuable. These reports contain the words actually typed by your visitors, so they give you valuable insight into the intentions, needs and language of your market. The site search reports do a lot of the heavy lifting for you: they give […]

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Quick Reads: Social Media, Google Analytics and Persuasive Copywriting

by Tim Leighton-Boyce
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Do you struggle to keep up to date? I spend at least half my working hours trying to keep my eye on the latest developments in ecommerce. When I come across something interesting I usually mention it on Twitter. You can see my Twitter feed in the right column of the CxFocus blog. But 140 […]

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