Learn about ‘read and react’ reports in Google Analytics — the key reports which actually tell you what you need to do.

Read and react reports are the ones which not only tell you that something is happening on your site but also provide you with direct clues about the actions you need to take.

The articles below all contain advice on using GA in ways which take you straight to the information you need to know.

Get an Instant Checkout Health-check With This One-stop Report

by Tim Leighton-Boyce
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See if anything is wrong with your checkout at a glance with this Google Analytics Custom Dashboard. Important Update: September 2012 – Combine all data in one chart If you have an ecommerce web site you know that the performance of the checkout is critical. If anything goes wrong with the checkout it will be […]

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Learn the Secret Power of Google Analytics Custom Alerts

by Tim Leighton-Boyce
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Here’s a quick way to get Google Analytics to shine a light on problems on your site and help you sort them out. You can also use this tip to spot promising sources of new customers and other good news like that. In the practical example you’ll learn how easy it is to set GA […]

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Let Google Analytics tell you when your visitors are having a bad experience

by Tim Leighton-Boyce

If you want to know what to do to make your site better for your visitors, you need to know what they find bad. And one of the best indicators that someone is having a bad time is if they keep seeing annoying error messages. Why error messages are a shortcut to improving customer experience […]

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