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social marketing

Getting new customers, listening to them and getting them signed up — ecommerce ideas and advice from the last week

by Tim Leighton-Boyce

Customer acquisition was the theme for the snippets I posted on Facebook last week. (20/20 hindsight mode reveals.) I think that John Jantsch’s idea of the customer journey as an hourglass, rather than a funnel, is an extremely powerful way of thinking in the age of social marketing. It places as much emphasis on what […]

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Quick Reads: Social Media, Google Analytics and Persuasive Copywriting

by Tim Leighton-Boyce
Thumbnail image for Quick Reads: Social Media, Google Analytics and Persuasive Copywriting

Do you struggle to keep up to date? I spend at least half my working hours trying to keep my eye on the latest developments in ecommerce. When I come across something interesting I usually mention it on Twitter. You can see my Twitter feed in the right column of the CxFocus blog. But 140 […]

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