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usability

Why would shoppers sign in?

by Tim Leighton-Boyce

Maybe because they can “Add it now, Buy it later…” Who “signs in” before they start shopping on an ecommerce site? Very few. Who keeps their mobile device apps automatically signed-in? Very many. These contrasting patterns of behaviour may provide the solution to the problems retailers have in attempting to track the 67% of customers […]

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Use feedback surveys: let your customers tell you how to make your site better

by Tim Leighton-Boyce

People are really helpful, given half a chance. Your customers will tell you what they want and how to make your site work better, if you’ll just let them. Surveys are the secret. Updates January 2015: Getting feedback on a mobile phone via the email receipt. Brilliant example via Joshua Porter. June 2014: Link to […]

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