google analytics reports

Get an Instant Checkout Health-check With This One-stop Report

November 29, 2011

See if anything is wrong with your checkout at a glance with this Google Analytics Custom Dashboard. If you have an ecommerce web site you know that the performance of the checkout is critical. If anything goes wrong with the checkout it will be costing you money. That’s why first thing every morning, before I [...]

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How Multi-channel Funnels Give You More Insight Than Ever Before

August 26, 2011

Multi-channel Funnel Reports in Google Analytics bring us a whole new depth of understanding to how people come to web sites over the course of several visits. And there’s a bonus: we can also start working with our SEO keywords and other sources of traffic with a level of control which was previously only available [...]

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Download Custom Report to Compare Days of the Week in Google Analytics

August 19, 2011

Here’s a great custom report for you to try. There’s a link below to import the report straight into GA, but first let me explain why I think this is so exciting. Retailers and other web sites with strong weekly visitor patterns need to be able to compare Mondays with Mondays and Saturdays with Saturdays. [...]

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Learn the Secret Power of Google Analytics Custom Alerts

August 11, 2011

Here’s a quick way to get Google Analytics to shine a light on problems on your site and help you sort them out. You can also use this tip to spot promising sources of new customers and other good news like that. In the practical example you’ll learn how easy it is to set GA [...]

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How You Can Put Google Analytics Site Search to Work for You

June 1, 2011

In part one of this series I explained why site search reports are so valuable. These reports contain the words actually typed by your visitors, so they give you valuable insight into the intentions, needs and language of your market. The site search reports do a lot of the heavy lifting for you: they give [...]

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Let Your Customers Tell You What They Want: Paths of Desire

May 25, 2011

Listen to your customers. Let them tell you what they want… Let them show you how to make your site better. Navigation is one of the biggest problems we all face when shopping online. It crops up again and again as a pain point in customer surveys. So why not let your customers help you [...]

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Let Google Analytics tell you when your visitors are having a bad experience

August 19, 2010

If you want to know what to do to make your site better for your visitors, you need to know what they find bad. And one of the best indicators that someone is having a bad time is if they keep seeing annoying error messages. Why error messages are a shortcut to improving customer experience [...]

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How to pick your top three pages and optimize for organic search

July 24, 2010

Working out what to actually ‘do’ with Google Analytics is hard. We all need help deciding which aspects of our sites to work on and which GA reports to use to do it. That’s why I’m so keen on step by step instructions on how to use Google Analytics to narrow in on the most [...]

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Simple way to spot landing pages and keywords to fix

March 6, 2010

Knowing where to start making improvements to your site can be difficult. But here’s a very simple technique which will make the trouble-spots stand out. You can use this trick in loads of Google Analytics reports. It will work for keywords, for landing pages, for referring sites. The technique is quick, easy and universal. Updates [...]

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