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google analytics reports

Let Your Customers Tell You What They Want: Paths of Desire

by Tim Leighton-Boyce
Thumbnail image for Let Your Customers Tell You What They Want: Paths of Desire

Listen to your customers. Let them tell you what they want… Let them show you how to make your site better. Navigation is one of the biggest problems we all face when shopping online. It crops up again and again as a pain point in customer surveys. So why not let your customers help you […]

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Let Google Analytics tell you when your visitors are having a bad experience

by Tim Leighton-Boyce

If you want to know what to do to make your site better for your visitors, you need to know what they find bad. And one of the best indicators that someone is having a bad time is if they keep seeing annoying error messages. Why error messages are a shortcut to improving customer experience […]

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How to pick your top three pages and optimize for organic search

by Tim Leighton-Boyce

Working out what to actually ‘do’ with Google Analytics is hard. We all need help deciding which aspects of our sites to work on and which GA reports to use to do it. That’s why I’m so keen on step by step instructions on how to use Google Analytics to narrow in on the most […]

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Simple way to spot landing pages and keywords to fix

by Leighton-Boyce Tim

Knowing where to start making improvements to your site can be difficult. But here’s a very simple technique which will make the trouble-spots stand out. You can use this trick in loads of Google Analytics reports. It will work for keywords, for landing pages, for referring sites. The technique is quick, easy and universal. Updates […]

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