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Why you need at least 2 views in Google Analytics

by Tim Leighton-Boyce

The first thing any GA implementation should include is two views: a working view and a ‘raw’ unaltered backup view. One day that raw view will save you from a data disaster. The ‘raw’ unprocessed view is one in which the data has not been modified in any way when configuring the view settings or […]

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How to pick your top three pages and optimize for organic search

by Tim Leighton-Boyce

Working out what to actually ‘do’ with Google Analytics is hard. We all need help deciding which aspects of our sites to work on and which GA reports to use to do it. That’s why I’m so keen on step by step instructions on how to use Google Analytics to narrow in on the most […]

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Setting up more profiles in Google Analytics

by Tim Leighton-Boyce

Why would you want to set up more than one profile for each website in Google Analytics? There are things which GA advanced segments cannot do You should always have two sets of data One of the classic uses of profile in the early days of Google Analytics was to look at chunks of traffic. […]

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Simple way to spot landing pages and keywords to fix

by Leighton-Boyce Tim

Knowing where to start making improvements to your site can be difficult. But here’s a very simple technique which will make the trouble-spots stand out. You can use this trick in loads of Google Analytics reports. It will work for keywords, for landing pages, for referring sites. The technique is quick, easy and universal. Updates […]

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