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Getting new customers, listening to them and getting them signed up — ecommerce ideas and advice from the last week

by Tim Leighton-Boyce

Customer acquisition was the theme for the snippets I posted on Facebook last week. (20/20 hindsight mode reveals.) I think that John Jantsch’s idea of the customer journey as an hourglass, rather than a funnel, is an extremely powerful way of thinking in the age of social marketing. It places as much emphasis on what […]

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Quick Reads: Social Media, Google Analytics and Persuasive Copywriting

by Tim Leighton-Boyce
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Do you struggle to keep up to date? I spend at least half my working hours trying to keep my eye on the latest developments in ecommerce. When I come across something interesting I usually mention it on Twitter. You can see my Twitter feed in the right column of the CxFocus blog. But 140 […]

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Don’t click here? Multi-channel reporting triggers incentives not to click…

by Tim Leighton-Boyce

Site-owners are starting to learn more about the series of sources which people use to visit sites over time. Will this widespread introduction of data on cross-session attribution lead to some panic reactions, as retailers count the cost of multiple clicks and plead with customers: “Please DON’T click our ads” Take a look at this […]

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How to start working with brand keywords in Google Analytics

by Tim Leighton-Boyce

Separating your ‘Brand’ searches from ‘Generic’ searches will help you measure and improve your customer acquisition and retention programs. Consistency is important here if you are to make and track changes over time. So this article explains the starting point for using this information in a systematic way in Google Analytics. As a bonus, the […]

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Let Google Analytics tell you when your visitors are having a bad experience

by Tim Leighton-Boyce

If you want to know what to do to make your site better for your visitors, you need to know what they find bad. And one of the best indicators that someone is having a bad time is if they keep seeing annoying error messages. Why error messages are a shortcut to improving customer experience […]

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